Founded in 2011, the Soul Project has evolved from an art-driven apparel concept to a full-line wholesale and retail business based in Laguna Beach, CA.

The Soul Project started with the idea that there are special places in the world called Soul Places. Originally working with local artists to bring soul to designs, the mission of creating “apparel with a purpose” was realized.

The Soul Project continues as a graphics-driven apparel brand embracing mindfulness and well-being.

In addition to a range of apparel for women, kids, and men, The Soul Project Flagship carries a range of apparel, accessories and home goods made by local artisans and other purpose-driven businesses.

At the Soul Project, LOVE WINS!